Videos shared on Instagram are guaranteed to get more attention. Videos tell stories and showcase your new products, branding, and customer testimonials. Thus, effectively capturing and retaining the attention of the users.
Support a charity
Customers love socially conscious businesses. You can use social media to promote noteworthy causes or share information about various charities. Better yet, hold a contest where you donate to a selected charity in exchange for engagement with your social media page. Social media users who aren’t your followers will be lured to follow you because of such charitable initiatives.
Does your business have a logo, mascot, or perhaps a pet representing your business? You can use that as a recurring character on your social media. It will help supporters to recognize and connect with your brand. Also, it would help customers relate with you better, creating a sense of familiarity.
Always make your followers a top priority, and ensure that your strategies align with their interests. Keep up with changing trends to make the most of your social media. And, follow the ideas mentioned above with some useful digital marketing tools to grow your audience and attain your business goals faster.
With the growth of social media, it has become a difficult task to manage your activities. This is where SocialPilot can help you efficiently manage social media marketing. Take up its free trial to be a social media marvel.
Frequently Asked Questions
🌟 What is social media marketing promotion?
Social media promotion refers to branding various social media platforms to showcase your offerings to a global audience. It lets you promote your brand for free. You can employ sponsored ads at a low cost to widen your branding reach.
🌟 Which social media is best for promotion?
Your promotion on social media largely depends on your business type. If your target audience is younger demographics, then Instagram, TikTok, and Snapchat would be ideal for you. On the other hand, if your audience consists of working adults and senior professionals, LinkedIn, Facebook, and Twitter are best for your social media promotion.
🌟 Why is social media good for promotion?
Social media is good for promotion because of its large user base. More than half of the world’s population is already on social media. Hence, reaching out to the audience becomes incredibly easy. With the help of personalization and targeting strategies, you can get in touch with potential customers and increase your revenue.
🌟 What is the role of social media in promotion?
Social media plays a vital role in promotion. For example, a new website visitor would like to visit your social media handle to check out your followers and valuable testimonials before purchasing. Social media provides social proof of your brand loyalty and boosts your awareness of your quality service.
🌟 What are some of the important social media marketing tools?
🌟 Which is the best marketing tool?
SocialPilot is one of the best marketing tools as it allows you to manage multiple accounts on top social media platforms at once. This affordable tool lets you curate content, design posts, and schedule your social media posts at the best time to get more visibility and engagement.
Martin Ochwat is a leading writer focused on digital marketing and e-commerce. He is passionate about writing vibrant content that’s easy to read and inspires readers to take action. Martin is currently working on a zero-waste brand Wellow and digital insurance brokerage Dundas Life .
Promoting Products and Driving Sales on Social Media
In this second section, we’ll take a look at a few ways you can promote your accounts with an end goal of driving sales. Depending on your business, these sales can be captured directly from social media or show up as referral links in your website.
6. Create Targeted Ads
Take advantage of Facebook’s audience data to target interest groups. If you’ve recently shopped online for shoes, you may notice that you’re receiving more shoe ads than before. That’s because Facebook noted your shopping habits and added you to that interest category.
7. Tag Products to Your Posts
A feature available on Instagram and Facebook, shoppable tags are a must for retail brands. They identify your products to your customers and customers can easily purchase from your website through the tag.
8. Provide Social-Only Discounts
In traditional advertising, you see weekly deals in the newspaper or receive discounts in email. Social is no different. These discounts are served to a certain segment of your audience and end after some time.
Social media marketing services
As free and easy as each platform may be, a solid social media marketing strategy requires multiple platforms and often a mix of organic and paid methods. This can be resource-heavy, and while it’s a good problem to have, the more you grow your audience using social media, the harder it will be to keep up. Social media marketing services come in all kinds of shapes and sizes to help businesses get the most out of social media. For example:
- Social media management software: Social media management platforms like HootSuite and Sprout Social use proprietary technology to help more experienced social media marketers streamline their processes and get advanced analytics.
- Social media marketing agencies: Some agencies specialize in social media marketing only, like Akvertise or even just paid social advertising only.
- Digital marketing agencies: Just as one platform doesn’t do it for social media marketing, one channel doesn’t do it for overall marketing. Digital marketing agencies can help you to incorporate social media marketing into your broader strategy that includes email, website, SEO, and more.
- Hybrid services: Some offer a mix of the above. For example, LOCALiQ’s social advertising offerings use proprietary technology to manage your strategy and allow you to focus on social alone or as part of a broader plan.
Boost community engagement. Index data shows that 46% of consumers think brands that engage their audience are best in class on social, so it pays to explore new ways to grab the attention of your current followers. This means experimenting with messaging and content. For example, does your brand promote user-generated content and hashtags?
Social Media Marketing (SMM)
Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master’s in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.
Kirsten Rohrs Schmitt is an accomplished professional editor, writer, proofreader, and fact-checker. She has expertise in finance, investing, real estate, and world history. Throughout her career, she has written and edited content for numerous consumer magazines and websites, crafted resumes and social media content for business owners, and created collateral for academia and nonprofits. Kirsten is also the founder and director of Your Best Edit; find her on LinkedIn and Facebook.
With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.
Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio. By March of 2022, there were 4.6 billion social media users globally—over 58% of the world’s population—an increase of over 10% in one year alone.
As the use of social media trends upwards, marketers are perfecting strategies to capture the significant competitive advantage that engagement with this key audience can deliver even more rapidly and more effectively than traditional marketing.
What Is Social Media Marketing (SMM)?
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
Connection: Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like Twitter).
Interaction: The dynamic nature of the interaction on social media—whether direct communication or passive “liking”—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of-mouth) recommendations between existing and potential customers. Not only is the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example, businesses can measure their “social equity”—a term for the ROI (return on investment) from their social media marketing (SMM) campaigns.
Customer Data: A well-designed social media marketing (SMM) plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new strategies.
2. Take time to research your target audience
Only 55% of marketers use social data to better understand their target audience, making it a huge opportunity for both leaders and practitioners. Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.
Remember: different platforms attract different audiences
Take today’s social media demographics, for example. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some key takeaways for your 2022 social media marketing strategy:
Do your homework on your existing social media audience
Although the demographic data above gives you insight into each channel, what about your own customers? Further analysis needs to be done before you can determine what your real-world social customers actually look like.
There’s plenty of other sources of valuable audience data to supplement your social media insights. This includes your Google and email analytics, your CRM, your customer service platform or even your best-selling products.
3. Establish your most important metrics and KPIs
- Reach. Post reach is the number of unique users who saw your post. How much of your content actually reaches users’ feeds?
- Clicks. This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
- Engagement. The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
- Hashtag performance. What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.
- Organic and paid likes: Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.
- Sentiment. This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.
The importance of sticking to content themes
From graphics to Reels and beyond, many brands rely on the same content formats and creative touches time and again. These themes can help you become more consistent and zero in on a content strategy that makes sense.
For example, you might cycle between memes, product photos and user-generated content while sticking to a defined color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.
Content ideas for social media marketing in 2022
Stories and time-sensitive posts
Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, this content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.
Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.
Fifty-four percent of marketers say that video is the most valuable content type for achieving social goals, and for good reason. Social video is booming, especially with the rise of TikTok and Instagram Reels. Both long-form and short-form productions continue to dominate the social space across all platforms due to their high engagement rate.
Posts that show off your human side
Particularly important as we (eventually) come out of COVID-19, both personal and personable content should be a cornerstone of your social media marketing strategy. Don’t be afraid to remind followers of the humans behind your posts.
Pro-tip: conduct a competitive analysis to help your content stand out
Then, see how their social channels compare to your own promotion strategy. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.
Hootsuite is a social media management platform for finding, scheduling, managing, and reporting on your content. You can schedule posts in advance on all of your channels at once and measure your ROI with comprehensive content analysis.
Social Media Marketing: The Ultimate Guide
THE SOCIAL MEDIA CONTENT CALENDAR TEMPLATE
However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business.
What Is Social Media Marketing?
Benefits of Social Media Marketing
Create a Social Media Marketing Strategy
Social Media Marketing Resources
Social Media Marketing Platforms
Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities.
When you think of short-form video, you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It’s one of the best platforms for community building, with marketers ranking it in second place behind YouTube.
Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced ecommerce tools.
While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers.
The platform peaked in 2015 and has held strong since then. Many thought the brand would disappear once Instagram introduced Stories, the same feature with a different name. However, Snapchat continues to be popular among young adults.
85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they’ve discovered a new brand or product on the platform. So, not only is it a great discovery tool but it’s also a way for brands to build their narrative through visual stories.
Clubhouse made a strong impression as soon as it entered the social media world in 2020. The audio-only platform allows people to start interesting conversations with followers as well as strangers and build community.
The platform also gained some buzz for its invitation-only set up when it was in beta testing. Today, the platform is open to everyone globally and on both IOS and Android devices. Another big selling point to this platform is that it works well for both B2B and B2C businesses and leverages audio, which has made a huge comeback in recent years.
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If you’re worried about the time drain that social media can be, don’t worry. Social media marketing isn’t about hanging out with your prospects and customers. It’s about executing the social cycle while minimizing costs—which means you need to master the methods and metrics for all 4 of the stages.
Whether you’re paying attention or not, people are talking about you and reaching out to you on the social web. They’re sharing their experiences with your products. They’re talking about the things you’re saying or doing. They’re even asking you questions.
Your aim is to tune into the pulse of public sentiment towards your brand, your industry, and the topics that relate to your brand. In a sense, it’s reputation management. But it can also help you perform real-time customer service and identify product or content gaps that need to be filled.
What is a feedback loop? It’s a process you create for your teams to use when addressing issues that arise during social listening. It clearly maps out the people or departments that issues should be routed to and who has responsibility for resolving them.
When your social listener sees a complaint or issue, say in Twitter, they’ll perform "triage"—responding with an empathetic "you’ve been heard" response—and then route the issue to the proper team. This happens within 12 hours of the complaint/issue.
Having a social media listener is well and good, but in the real world, they often don’t have the specialized knowledge or authority to resolve the issues that will arise. And sometimes they don’t know who should take care of those issues, either.
For social media marketing to work, you need to make it human and authentic. Even when you’re dealing with a complaint, your aim is to align yourself with the person, de-escalate the situation, and provide a compassionate, human touch.
This approach demonstrates that you’re listening. It also allows you to express compassion. And by moving the conversation to a private channel, you make people feel as if you’re committed to giving them a real solution.
At this stage, your aim is to lead and direct your followers’ opinions, attitudes, and behaviors. And since you’ve been listening, it’s relatively easy. You already know the trending topics and conversations taking place, so adding your authority voice is the natural next step.
Keep in mind, this stage of the success cycle is influenced by the social listening you did in Stage 1. But the reality is that you’ll continue listening at every stage. In fact, once the cycle is going, you’ll perform every stage every day.
It may help to think of social networking as a live event—except your interactions are online rather than face-to-face. After all, networking is networking, no matter where (or how) it happens. And it can lead to deep and lasting relationships, both with your followers and potential partners.
Each time you publish an article on your blog, produce a new piece of content, or have a new offer, you’ll create social media posts designed for the channels you’re posting to (think “native” content) that get the word out.
You’ll share valuable content from peers and, yes, even your competitors. If it relates to your brand’s primary topic and helps your followers, it’s worth sharing. You’ll also engage with people one-on-one, both asking and answering questions.
By adopting a similar approach, you won’t just attract happy followers, though you’ll have plenty of those. By sharing useful content from other brands, you’ll build good will and strong alliances with the brands you share.
For example, we’ve consistently shared content from Content Marketing Institute, Buffer, and MarketingProfs. Initially, that led to a robust network. But some of those relationships have turned into strong partnerships, as well.
Frequently Asked Questions for Social media promotion
1. Which social media is best for promotion?
These sites are used by almost every other individual worldwide. Facebook and Instagram are the industry leaders with 2.6 billion and 1 billion monthly active users respectively. They allow you to engage with your audience and run targeted advertisements to promote your products and services.
2. Why is social media good for promotion?
Traditional marketing went out of the window a long time ago, and for good reasons. In today’s digital world, brands that are not present on social media, don’t practically exist. People (especially the younger generation) tend to search for a brand on social media before making an online purchase or paying a visit to their store.
Social media platforms help businesses to connect with customers, increase brand awareness, and boost leads and sales. With more than 3 billion people using at least one social media platform, the potential for growing your business is immense.
3. How much does it cost to do promotion on social media?
Depending on your business and social media strategy, you can allocate a lower or a higher budget for running paid advertisements on social media. Below is the list of lowest possible ad spend across the most popular social media platforms.
4. How can I promote my business on Facebook without paying?
5. What are good promotional ideas?